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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q23-Q28):

NEW QUESTION # 23
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wantsto identify the starting population by defining a few high-level criteria ina segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice

Answer:

Explanation:

Explanation:

NEW QUESTION # 24
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?

A. Increase the business weight of the MyFone 14 Pro offer.
B. Increase the starting propensity of the MyFone 14 Pro offer.
C. Increase the context weight of the MyFone 14 Pro offer.
D. Increase the business value of the MyFone 14 Pro offer.

Answer: A

Explanation:
The business weight is a parameter that allows you to manually adjust the priority of an offer based on your business objectives and preferences. The business weight is multiplied by the business value and the propensity to calculate the final priority score of an offer. A higher business weight means a higher priority score, making the offer more likely to be selected and presented to the customer. Therefore, if you want to boost an offer, you can increase its business weight. Verified References: Pega Decisioning Consultant | Pega Academy

NEW QUESTION # 25
In the following figure, a volume constraint uses the Return any action that does not exceed constraint mode with the three following action type constraints that have remaining limits:
1.Maximum 50 Daily with Action: Protect Your Device, 5 remaining
2.Maximum 75 Daily with Action: MyFone Buds, 7 remaining
3.Maximum 25 Daily with Action: MyFone AirPods Pro, 0 remaining
A customer, CUST-01, qualifies for all the three actions. Given this scenario, how many actions does the system select for CUST-01 in the outbound run?

A. 0
B. 1
C. 2
D. 3

Answer: B

NEW QUESTION # 26
U+ Bank observes that some customers receive the same credit card offer multiple times within a short period, which results in dissatisfaction. The bank wants to suppress a specific credit card offer if it has been shown three times within seven days.
What should you configure in the Contact Policy to prevent a specific credit card offer from being shown to a customer more than three times in seven days?

A. Set the Tracking Level to Action and the Outcome Type to Impressions.
B. Set the Tracking Level to Group and the Outcome Type to Impressions.
C. Set the Tracking Level to Group and the Outcome Type to Clicks.
D. Set the Tracking Level to Action and the Outcome Type to Clicks.

Answer: A

NEW QUESTION # 27
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

A. Create an action with a flow that contains two Send Email shapes, one for each email. Set appropriate wait times between the shapes.
B. Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments.
C. Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies.
D. Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email.

Answer: C

Explanation:
The always-on outbound customer engagement paradigm relies on AI to select the best action for each customer at any given time, based on their profile, context, and behavior. You do not need to create separate segments or schedules for different offers or timings. You can configure the primary schedule to run daily and let the AI choose the best action based on engagement policies, such as contact policies, eligibility rules, suitability rules, and arbitration. The AI will also learn from the customer responses and optimize the action selection over time.

NEW QUESTION # 28
......

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